Attribution 201: More Advanced Models
Welcome back to our series on attribution in digital advertising. Last time around we talked about the basics of attribution, what it...
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Oct 29
Attribution 101: What is Attribution?
One of the most powerful aspects of digital marketing is the ability to measure results immediately. Compared to traditional media like...
Oct 16
Start With Retargeting: How to Weave Programmatic Into Your Search and Social Strategies
We've talked about the advertising lifecycle for Direct-to-Consumer brands and how they begin with search and social and what comes after...
Oct 8
Volume, but not Value: How Amazon is Killing Your D2C Business (and how to right the ship)
Possibly the most common problem we see with direct-to-consumer problems is this: Brand A has been seeing steady year-over-year growth...
Sep 25
The D2C Marketing Lifecycle and Making the Jump to New Channels
Amazon introduced its annual Prime subscription program in 2005, kickstarting a growth trend that would see the company accounting for...
Sep 18
The Life, Death, and Life of Cookies, Part V: Google's Indecision
Welcome back to our series on cookies, how they work, how they're used, and how they're changing. It's a pretty big series - last time...
Sep 11
The Life, Death, and Life of Cookies, Part IV: GDPR, CCPA, and other Legislation
Welcome back to our series on cookies, how they work, how they're used, and how they're changing. It's a pretty big series - last time...
Sep 4
The Life, Death, and Life of Cookies, Part III: Data and Privacy
Welcome back to our series on cookies, how they work, how they're used, and how they're changing. It's a pretty big series - last time...
Aug 28
The Life, Death, and Life of Cookies, Part II: Data and Targeting
Welcome back to our series on cookies, how they work, what they're used for, and how they're changing. We have a lot of ground to cover -...
Aug 22
The Life, Death, and Life of the Cookie, Part I: What Are Cookies?
In this new series we look at the basics of cookies - what they are and what Google's decision to not deprecate them means.
May 9
Why We Did It - Changing Needs in Agency Staffing
The short version is “because we do more than just ad operations, and we wanted our name to reflect that.”
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